Designer Brands Authentication

The smarter way to buy designer

Did you know that “superfakes” can look so accurate compared to the real deal that even experts have trouble picking them out?

At Cash Converters we use cutting-edge authentication technology Entrupy to assist in verifying designer and luxury goods, so you can shop with confidence. 

 

What is Entrupy?

Entrupy is a third-party authentication device using AI technology to determine the authenticity of designer bags and sneakers.

AI Powered Authenticity

Entrupy devices use a combination of artificial intelligence and microscopy to determine whether an item is authentic, using a scientifically proven approach that better protects you from purchasing fake high-end designer pieces.

Technology you can trust

When the item is scanned using Entrupy, a set of microscopic images are collected. The Entrupy device then compares these images against a database of millions of photos from known authentic and known fake products to determine if there is a match. The Entrupy device can inspect an item down to the stitch!

Part of our service

Entrupy gives you peace of mind when shopping our range of designer brands and luxury items. Keep an eye out for the Entrupy tick online or ask our team in-store to know if an item has been through the Entrupy verification process.

How Cash Converters uses Entrupy

Shop designer brands in-store or online with confidence at Cash Converters.

Step 1

Entrupy is used in many of our stores as part of the authentication process of designer goods before they are purchased from the seller. If the item passes Entrupy’s system checks, an Entrupy Authentication Certificate is produced.

 

Step 2

When you’re shopping our huge range of designer brands and luxury items online or in-store, look out for the Entrupy tick or ask our team about the item’s authentication. When you purchase an Entrupy authenticated item, you will receive the Entrupy Authentication Certificate to keep. 

 

Step 3

It’s yours! 
Why not show it off a little?

Explore our huge range designer and luxury goods

Handbags & AccessoriesShoes | HandbagsWalletsPursesBeltsSunglasses

Frequently Asked Questions

  • How do you authenticate designer items with Entrupy?

    Cash Converters uses an Entrupy device to scan microscopic pictures of the item into the Entrupy system. These images are compared against known real and fake designer items to determine if the item is authentic. Entrupy’s technology sees things that people can’t with the naked eye – making it almost impossible for even the best fakes to sneak through.

  • How accurate are the results?

    Entrupy authentication software has a 99.1 percent accuracy rate.

  • How much does it cost?

    Cash Converters does not charge to authenticate goods with Entrupy when buying or selling designer goods.

  • Which brands can Entrupy authenticate?

    Entrupy can authenticate most designer brands including Louis Vuitton, Gucci, Nike, Burberry, Cartier, Chanel, Dior, Prada, Fendi, Saint Laurent, Versace, and many more.

  • Which stores is Entrupy available at?

    Entrupy is available across most Cash Converters stores and is continuing to expand. Get in touch with your local store to find out if they use Entrupy. Entrupy is currently not available at all stores or on all items.

  • What designer items does Entrupy not authenticate?

    Entrupy does not authenticate watches or jewellery, however these items may come with a valuation certificate from a licenced valuer. If there’s a specific item you’re after and you would like to check if it can be authenticated, get in touch with your local store.

  • How do I know the item has been authenticated by Entrupy?

    When shopping online, look out for the Entrupy tick to know if the item has been authenticated. When shopping in-store, ask our friendly team to show you which items have been verified by Entrupy.

  • Do you buy and loan against designer goods?

    Yes, we do buy and loan against designer goods! If you are interested in selling your designer goods or loaning against them, speak to the friendly team in-store or submit a What’s It Worth request online to get a quote.

Terms & Conditions
PB-SHD 2025 Conditional to successful ID verification. Subject to authentication by Entrupy. Entrupy is not available at all stores or on all items, ask your local store for more information. For more information on Entrupy Authentication visit entrupy.com.